Starting With Nothing
When I launched my SaaS, there was no audience, no mailing list, and no funding.
Just an idea, a weekend MVP, and a lot of uncertainty.
The hardest part wasn’t building the product — it was convincing the first few people to care.
The First 10 Customers
The first users didn’t come from growth hacks.
They came from:
- Posting honestly on Indie Hackers
- DMing people who complained about the problem
- Offering free onboarding calls
Every signup felt unreal.
What Didn’t Work
I wasted weeks on things that didn’t move the needle:
- Polishing the landing page endlessly
- Building features nobody asked for
- Waiting for traffic to magically appear
Momentum only came when I talked to users daily.
The Breakthrough
Around customer #47, something changed.
People started:
- Referring friends
- Asking for paid upgrades
- Giving unsolicited testimonials
That’s when I knew this could become a real business.
Advice for New Builders
Don’t aim for scale on day one.
"Your first goal is not growth — it’s validation."
Talk to users. Charge early. Stay scrappy.
The first 100 customers are earned one conversation at a time.