FintechSaaSPersonal Finance

Lunch Money

Lunch Money is a personal finance and budgeting web app that helps you track your income, expenses, and budgets all in one place. It’s designed for individuals, couples, and families who want to manage their finances easily, with support for multiple currencies and crypto.

MRR

$35,000

Users

30+ countries

Monetization

Monthly subscription starting at $10/month, with an affiliate program for referrals.

Growth Strategy

  • Word of mouth from happy users
  • Content marketing and SEO from blog posts
  • Active engagement on social media and communities
  • Affiliate program with recurring commissions

Compiled from public sources and estimates.

Similar Ideas

Travel Wallet

Medium

A finance app for travelers that tracks expenses in multiple currencies and helps you budget for trips. It’s perfect for backpackers and families who want to keep their travel spending in check without the hassle of spreadsheets.

Monetization

Freemium model with a $10/month premium for advanced features.

Key Tactics

  • Collaborate with travel bloggers for guest posts
  • Run ads on travel forums
  • Create a travel budgeting checklist PDF to capture leads
  • Host a webinar on budget travel tips