Photo EditingPhoto EditingWeb App

Photopea

A free web-based photo and graphics editor that works in your browser. It’s a solid alternative to Photoshop, allowing users to edit images and graphics without needing to download software.

Annual Revenue

$3 million

Revenue Sources

90% ads / 8% premium

Website Traffic

22 million+

Monetization

Primarily ad revenue, with optional premium subscriptions for an ad-free experience.

Growth Strategy

  • Spamming comments on articles about Photoshop alternatives
  • Posting on Reddit and Hacker News
  • Getting spontaneous reviews from users and YouTubers
  • SEO-driven growth by ranking for searches like “free Photoshop alternative”

Compiled from public sources and estimates.

Similar Ideas

Sketchy

Easy

A free online sketching tool that lets you draw and create illustrations right in your browser. Perfect for artists and doodlers who want to sketch without the hassle of software. Plus, it’s got layers and brushes just like the fancy programs.

Monetization

Freemium model with a $5/month subscription for extra brushes and features.

Key Tactics

  • Share your sketches on Instagram and tag art communities
  • Post time-lapse videos of your drawings on TikTok
  • Engage with art forums and share your tool there
  • Run a drawing contest on social media to get users involved