AnalyticsAnalyticsOpen-source

Plausible

Plausible is a lightweight, open-source web analytics tool that tracks website traffic without using cookies or collecting personal data. It offers a simple dashboard to help users understand their website's performance while respecting visitor privacy.

Annual Revenue

$3.1 million

Paying Customers

1,540+

Team Size

8

Monetization

Subscription model starting at $9/month.

Growth Strategy

  • Organic growth through word-of-mouth
  • Content marketing with regular blog posts
  • Community engagement on social media and niche sites
  • Open-source development attracting privacy advocates

Compiled from public sources and estimates.

Similar Ideas

Secure Feedback Forms

Easy

An easy-to-use feedback form tool that doesn’t store personal data. Users can create forms to gather customer insights without worrying about privacy issues. Great for businesses that want honest feedback without the data baggage.

Monetization

Freemium model with a paid plan at $5/month for advanced features.

Key Tactics

  • Share templates on social media for different use cases
  • Collaborate with bloggers to review the tool
  • Run a giveaway for the best feedback form design
  • Post user testimonials on your website and social media