Online Learning PlatformEdtechE-learning

Thinkific

Thinkific is a platform that lets you create, market, and sell online courses and digital products. You can build courses with easy drag-and-drop tools, manage students, and handle payments all in one place.

ARR

$70 million

Customers

35,000+

Revenue Growth

23% YoY

Gross Margin

73%

Monetization

Subscription-based with tiered pricing plans and transaction fees on commerce.

Growth Strategy

  • Adding commerce and payment features
  • Targeting larger creators and enterprise clients
  • Integrating AI tools for course creation
  • Diversifying product offerings beyond courses (memberships, communities, digital products)
  • Providing strong customer support and educational resources

Compiled from public sources and estimates.

Similar Ideas

FitnessClassHub

Medium

An online platform where fitness trainers can create, market, and sell their workout classes. Users can find classes that fit their schedule and fitness level. It's like a gym, but online and way more flexible.

Monetization

Subscription model for users, plus a fee for trainers on each class sold. Starting at $15/month for users.

Key Tactics

  • Collaborate with fitness influencers on Instagram for shoutouts
  • Create a YouTube channel with free workout snippets to attract users
  • Run local ads in fitness communities to get initial users